Most founders build products. We build brands.
You have the taste, the obsession, and probably the formula. What you don't have is capital, a team, and a system underneath it. We bring all three, stand the brand up in 120 days, and stay on as the growth partner long after.
Capital without co-building is just a bet on hope.
Most consumer brands die in the same place. Great product, founder building alone, no system underneath. We don't bet on hope. We build the part that was missing.
Bills a retainer whether you win or not. Sells hours, ships decks, leaves when the invoice stops. If they are not eating when you are not eating, they are a vendor.
Writes the check, takes the board seat, sends intros. Then waits. Money is the easiest thing to give a founder and the least likely thing to fix the brand.
Twelve weeks of curriculum built for everyone, which means it was built for no one. Demo day is not traction. Repeat purchase is traction.
Three ways in. One operating layer.
Fully incubated brands
We originate the concept and build the brand from a blank page. Then we hire the operator who runs it every day and give them an options pool worth caring about.
Founder co-builds
You have the product and the conviction. You are missing the twenty people it takes to scale it. We deploy capital and the entire operating team behind you. In exchange we want real execution and real ownership.
Emerging brand rebuilds
You are already selling. The product works, the revenue is real, and the foundation under it is duct tape. We rebuild the foundation first, then run growth and scale with you.
Positioning, story, identity, the reason to repeat.
Formulation, sourcing, packaging, margin built in.
Shopify build, the site, the apps, the data stack. We build it, we run it.
Acquisition engines, creative, retention, the flywheel.
Supply chain, fulfillment, systems that hold.
Contribution margin, capital strategy, and raising the round. We run our own SPVs when a brand is ready.
Brands people buy twice.
Ten live brands. Most started exactly where you are. One founder, one product, and a conviction nobody else had yet.
GLiTCH Candy
Glow Therapy
Gardencup
GRADE Supply
Sayso
The Prep Kitchen
Sweet Addison's
Nutcase
Cali Sober
1836 Farms
Operators. Not suits.
We stand the brand up in 120 days and hand daily operations to an operator we hired. Then we stay on as the ongoing growth partner. Headcount is the easiest way to look busy and the fastest way to get slow.
05 / Straight answers
FlightPlan Ventures is a CPG venture studio and operating partner based in Dallas, Texas. We invest capital in early-stage consumer brands and deploy a full operating team across brand, product, technology, growth, operations and finance. It is the work a founder would otherwise spend two years and $2M assembling.
A venture studio does not just write a check and wait. It co-builds. We take equity in consumer brands and put our own operators inside the business, so we are accountable to the P&L rather than to a retainer or a board meeting. For a CPG founder that means capital, a team and a system arriving at the same time.
Three tracks. A majority-ownership build where we deploy capital and our full team, an accelerator track for brands with real traction, and originated brands we build from a blank page and hand to an operator we hire. Every engagement starts with a $150K foundation build, and capital follows the milestones from there.
We stand a brand up in 120 days: brand, product, site and go-to-market. After that we stay on as the ongoing growth partner rather than handing over a deck and leaving.
Food and beverage, health and wellness, beauty and personal care, home and lifestyle, pet, and commerce technology. Ten brands are live in the portfolio today.
Yes. We build the capital strategy, run our own SPVs deal by deal, and help brands raise the round when they are genuinely ready for it instead of when they are out of runway.
Cameron Gawley and Bryan DeLuca. Cameron is Co-Founder and Managing Partner, with 20+ years building consumer brands, a double exit as CEO of the DTC agency BuzzShift, and the fractional CMO role that scaled GardenCup from zero to a $29M run rate. Bryan is Co-Founder and Partner, who built Foot Cardigan into one of the first sock subscription brands on the internet and took it to Shark Tank.
Four to six brands a quarter. The cap is deliberate, because our model only works if our operators are actually inside the businesses we back.
Right now.
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